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The top photo, also from Zoosk, celebrated National Hugging Day.

Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.

For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.

The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.

Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.

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