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And the pair said they went out into the real world to promote the service initially, handing out fliers at the Brooklyn bar Union Hall and conducting man-on-the-street-style interviews.Schechter also had one of the snappiest answers to explain why they started the company in Brooklyn, and how the neighborhood has changed.

A Cuban-American AIDS educator, Zamora was the first openly gay man with AIDS to be presented on national American television.As for why they focused on dating specifically, Schildkrout said, “We wanted online dating to not be so much about being online.We wanted to be about getting offline, about having real experiences, meeting new people in the real world, not just sort of endlessly poking and winking online.” want people to connect in the real world, but that kind of connection baked into the How About We concept — singles can connect over date ideas posted on the service, while couples can find activities that they can do together.(Yeah, we’ve been shooting this series for a while.) But aside from a recording a new intro to avoid confusion, we decided to run the episode as-is, because it captures where How About We was right before acquisition — and how it got started in the first place.In the episode, co-founders Aaron Schildkrout and Brian Schechter told me about how they used to work as teachers, saw the growing impact that the Internet was having on their students, and started to think about creating an Internet startup on their own.